Learn how to analyze and apply trends to generate new innovative ideas.
Start to answer the question “What are my customers going to want next?” with a primer in consumer trends and a snapshot of the KEY trends relevant to your business. Immediately apply these learnings with our tried and tested Consumer Trend Canvas and our new ‘Your BIG Idea: Trend-Driven Innovation Toolkit’ to ideate your own innovations for your brand, business and consumers.

Results
-Explore the Expectation Economy and the consumer trends you need to know between now and 2020
-Start flexing your innovation muscle with consumer trends 
-Understand how to use the Consumer Trend Canvas to generate new innovation ideas rooted in consumer trends, again and again
-Analyze and apply a consumer trend, to generate a new BIG innovation idea for your business

Company

Trendwatching

Trainer

Jennifer Barckley

Experienced trainer & speaker

Program
9:00 – 10:00 //
Welcome with light breakfast bites & Trend Kickstart
Get up to speed on the 5-6 trends impacting your business now. 

10:00 – 10:30 //
Move from Insight to Innovation
Understand how to use the Consumer Trend Canvas, a critical tool for analyzing and applying trends to your business.

10:30 – 12:00 //
Your BIG Idea
-Unpack a trend and apply it to your business using our new ‘Your BIG Idea: Trend-Driven Innovation Toolkit’.
-Analyze and apply a trend from the earlier presentation to generate a new innovation idea for your business. Working in teams, you’ll spend time analyzing and applying trends.

12:00 – 12:30 //
Share, learn & grow together
Pitch your idea to the group.  Wrap up what we’ve learned throughout the day, and map out initial next steps. 

12:30 – 13:30 //
Lunch
Experience the latest innovative food trends with bites and drinks to stimulate all your senses.

Participants
12 people
Because we believe in the impact of personal attention, custom advice & the connection with other interesting brands, we can accommodate a maximum of 12 participants.
-Only one participant per company, please

Pricing
€990
Including lunch & drinks
During lunch we will be serving the latest, innovative food trends 

Date:
18.05

Time
09:00 – 13:30 hr //

Location
Room of ideas, Roelof Hartstraat 74, Amsterdam