Roelof Hartstraat 74 Amsterdam
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Training | Trendwatching

Insight to Innovation // 18.05.2018

Consumertrends 2020

Analyze and apply trends to generate new innovation ideas

Learn how to analyze and apply trends to generate new innovative ideas.
Start to answer the question “What are my customers going to want next?” with a primer in consumer trends and a snapshot of the KEY trends relevant to your business. Immediately apply these learnings with our tried and tested Consumer Trend Canvas and our new ‘Your BIG Idea: Trend-Driven Innovation Toolkit’ to ideate your own innovations for your brand, business and consumers.

-Explore the Expectation Economy and the consumer trends you need to know between now and 2020
-Start flexing your innovation muscle with consumer trends 
-Understand how to use the Consumer Trend Canvas to generate new innovation ideas rooted in consumer trends, again and again
-Analyze and apply a consumer trend, to generate a new BIG innovation idea for your business






Jennifer Barckley

Experienced trainer & speaker


9:00 – 10:00 //
Welcome with light breakfast bites & Trend Kickstart
Get up to speed on the 5-6 trends impacting your business now. 


10:00 – 10:30 //
Move from Insight to Innovation
Understand how to use the Consumer Trend Canvas, a critical tool for analyzing and applying trends to your business.


10:30 – 12:00 //
Your BIG Idea
-Unpack a trend and apply it to your business using our new ‘Your BIG Idea: Trend-Driven Innovation Toolkit’.
-Analyze and apply a trend from the earlier presentation to generate a new innovation idea for your business. Working in teams, you’ll spend time analyzing and applying trends.


12:00 – 12:30 //
Share, learn & grow together
Pitch your idea to the group.  Wrap up what we’ve learned throughout the day, and map out initial next steps. 

12:30 – 13:30 //
Experience the latest innovative food trends with bites and drinks to stimulate all your senses.


12 people
Because we believe in the impact of personal attention, custom advice & the connection with other interesting brands, we can accommodate a maximum of 12 participants.
-Only one participant per company, please


Including lunch & drinks
During lunch we will be serving the latest, innovative food trends 




09:00 – 13:30 hr //


Room of ideas, Roelof Hartstraat 74, Amsterdam

Book your ticket here