Roelof Hartstraat 74 Amsterdam
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Training | Trendwatching

Trend-Driven Innovation // 22.05.2018

Consumertrends 2020

Future-proof your brand with trends and skills for growth

Get inspired and up to speed on the trends you need to know right now, and start applying them to your business through this actionable 1 day training.






Jennifer Barckley
Experienced trainer & speaker


-Explore the Expectation Economy and consumer trends you need to know between now and 2020

-Create and walk away with your own trend-led strategy

-Understand how to use the Consumer Trend Canvas to generate new innovation ideas rooted in consumer trends, again and again

-Analyze and apply a consumer trend, to generate a new BIG innovation idea for your business



9:00 – 10:30 //
Welcome with breakfast bites & Trend Kickstart
Get up to speed on the 6-8 trends impacting your business now. 


10:30 – 11:30 //
Focus on your strategy
Map your business challenges on the Consumer Trend Radar, creating the first part of your own trend-led strategy.


11:30 – 11:45 //
Coffee Break


11:45 – 12:30 //
Focus on your strategy
Map the relevant trends with your business challenges to create your own trend-led strategy.


12:30 – 13:30 //
Experience the latest innovative food trends with bites and drinks to stimulate all your senses.


13:30 – 14:00 //
Insights to Innovation
Understand how to use the Consumer Trend Canvas, a critical tool for analyzing and applying trends to your business. 


14:00 – 15:30 //
Apply with the Consumer Trend Canvas
Analyze and apply a trend from the earlier presentation to generate a new innovation idea for your business. Working with a colleague , you’ll deeply explore a trends and start innovating, ending with your one BIG innovation idea. 


15:30 – 16:00 //
Energy break


16:00 – 17:00 //
Share & Grow
Pitch your ideas, get feedback and walk away with an executive pitch for your new innovation



12 people
Because we believe in the impact of personal attention, custom advice & the connection with other interesting brands, we can accommodate a maximum of 12 participants.
-Two participants per company ( please sign up with a colleague  )


Including light breakfast fare, lunch & drinks
During the whole day we will be serving the latest, innovative food trends to stimulate all of your senses




09:00 – 17:00 //


Room of ideas, Roelof Hartstraat 74, Amsterdam

Book your ticket here
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